#1 Pure-Play Home & Living e-commerce platform in continental Europe and Brazil. The home24 platform is available in seven European markets: Germany, France, Austria, the Netherlands, Switzerland, Belgium, and Italy – and in Brazil.

Launched and developed the sales of the international shops increasing the international revenue share from <5% to +35%

Acted as key stakeholder between purchasers, pricing analysts, content managers and marketing managers

Built a category analysis tool (Excel/VBA) to report on revenue and margin performance (Sales, CMI and CMII trends)

Int. Category Manager

OnTour, the app for musicians and tour managers to plan, organize and share all informations about upcoming shows

Delivered a MVP in < 3 months by developing a mobile friendly app  using React and TypeScript for the frontend, and Firebase for the backend

Built a library of +30 reusable and responsive UI components based on a design system, ensuring high quality standards with Jest tests

Orchestrated a flawless user experience during an intensive 2-month testing phase, meticulously collecting user feedback and consistently integrating innovative features on a weekly basis.

Spearheaded the comprehensive development of core app functionalities, including robust Authentication, streamlined Profile Creation, Band Show and Members Management systems.

FullStack Engineer / Co-Founder

Nu3 develops innovative products of the highest quality for health-conscious people. The portfolio comprises four product lines: Natural Food, Fitness, Weight Loss and Health. With these smart nutrition products, nu3 is helping you lead a healthier and fitter life. They are easy to integrate into your daily routine, provide you with nutrients and support you in a healthy lifestyle.

Optimised retention developing global strategies, customer journeys and campaigns across 6 markets

Implemented automated processes reducing manual efforts (-8H/week) and increasing content quality

Led a team of Senior and Junior CRM managers

Develop and maintain the marketing dashboard which hosted and managed all marketing optimisation processes (Python, Django)

Led the change of portfolio strategy from marketplace to an own brand shop, resulting in a +35% increase in profitability

Home24 Int. Category Manager

Home24

Int. Category Manager

Work | Nov. 2014 - May 2016