Nu3 develops innovative products of the highest quality for health-conscious people. The portfolio comprises four product lines: Natural Food, Fitness, Weight Loss and Health. With these smart nutrition products, nu3 is helping you lead a healthier and fitter life. They are easy to integrate into your daily routine, provide you with nutrients and support you in a healthy lifestyle.

Optimised retention developing global strategies, customer journeys and campaigns across 6 markets

Implemented automated processes reducing manual efforts (-8H/week) and increasing content quality

Led a team of Senior and Junior CRM managers

Develop and maintain the marketing dashboard which hosted and managed all marketing optimisation processes (Python, Django)

Led the change of portfolio strategy from marketplace to an own brand shop, resulting in a +35% increase in profitability

Acted as key stakeholder between purchasers, pricing analysts, content managers and marketing managers

Head of CRM

#1 Pure-Play Home & Living e-commerce platform in continental Europe and Brazil. The home24 platform is available in seven European markets: Germany, France, Austria, the Netherlands, Switzerland, Belgium, and Italy – and in Brazil.

Launched and developed the sales of the international shops increasing the international revenue share from <5% to +35%

Built a category analysis tool (Excel/VBA) to report on revenue and margin performance (Sales, CMI and CMII trends)

Int. Category Manager

Discover big ideas from small brands. The Amazon Launchpad mission is to support entrepreneurs by providing resources, expertise and global support to help showcase and deliver innovative products like yours to millions of Amazon customers.

Consulted Europe’s largest startups and emerging brands (>$20M), grow their businesses across 6 countries, generating a +200% YoY growth for a portfolio of +25 brands

Co-ordinated a self-service online platform, scaling operations and education for > 500 brands, reducing operational queries by 50%

Set-up a tool evaluating brands achievements and team resource allocations for +200 brands

Owned advanced ETL/SQL queries for large data sets, delivering outputs for weekly and monthly business reviews

Acted as Amazon Data Champion, improving data accessibility for the EU business teams

nu3 Head of CRM

nu3

Head of CRM

Work | May 2016 - Oct. 2019