nu3 Head of CRM


Head of CRM

nu3 Website
nu3 Website

Nu3 develops innovative products of the highest quality for health-conscious people. The portfolio comprises four product lines: Natural Food, Fitness, Weight Loss and Health. With these smart nutrition products, nu3 is helping you lead a healthier and fitter life. They are easy to integrate into your daily routine, provide you with nutrients and support you in a healthy lifestyle.

Work | May 2016 - Oct. 2019

Head of CRM

  • Optimised retention developing global strategies, customer journeys and campaigns across 6 markets
  • Implemented automated processes reducing manual efforts (-8H/week) and increasing content quality
  • Led a team of Senior and Junior CRM managers
  • Develop and maintain the marketing dashboard which hosted and managed all marketing optimisation processes (Python, Django)

Category Manager

  • Led the change of portfolio strategy from marketplace to an own brand shop, resulting in a +35% increase in profitability
  • Acted as key stakeholder between purchasers, pricing analysts, content managers and marketing managers